Great Music Content On Demand with Exclusive Shakira Partnership

Comcast is launching a great HD VOD collection showcasing music videos, biographical footage and live performances from Shakira, thanks to an exclusive partnership with the Colombian singer (note: the MSO also recently launched a similar exclusive HD VOD collection featuring singer, Taylor Swift.

“On Demand allows another way for me to connect with my fans,” said Shakira. “My American fans can now see me and hear my music whenever they like."

Content that will be available in the collection, according to Comcast, includes the music videos for "Underneath Your Clothes," "Whenever, Wherever," and "Hips Don't Lie." Viewers will have the option of watching the collection in its entirety without stopping or having to hit play, the MSO says. According to Comcast, music is one of the most popular programming categories on its VOD service, generating 50 to 60 million views each month (out of a total of 350 million views per month). Other musical artists recently featured on Comcast On Demand include Green Day, U2, Sheryl Crow, Counting Crows, Foo Fighters, ZZ Top and Mariah Carey.

This exclusive collection is available to Comcast customers through the On Demand menu by selecting “Top Picks” then “Shakira.”

"One of today's hottest stars Shakira is capping a phenomenal year of exclusive Comcast On Demand music events that also featured U2, Green Day, Taylor Swift and others," said Derek Harrar, Senior Vice President and General Manager of Video and Entertainment Services for Comcast. "The great news is that we built momentum with the music industry this year so 2010 will be even better."

Music continues to be one of the most popular categories of On Demand programming with 50-60 million views every month. Comcast offers everything from music videos to live performances across a wide range of music genres giving customers an immersive music experience. Recent artists featured On Demand include Taylor Swift, Green Day, U2, Foo Fighters and ZZ Top.

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